McHugh Estate Agents is a trusted, family-run agency serving North West Glasgow and West Dunbartonshire, known for its personalised property services. Creative Networks helped transform their digital presence by modernising their website, streamlining property listings, and boosting online visibility—empowering McHugh with a secure, user-friendly platform that drives growth and efficiency.
About the Company:
McHugh Estate Agents, established in 1983 by Owen McHugh, has been a cornerstone in the North West Glasgow and West Dunbartonshire property markets, renowned for their commitment to high-quality customer service. Their website offers a comprehensive platform for property buying and selling, featuring the latest property listings, market appraisals, and personalized property alerts. Additionally, the site provides insights into the company's services, client testimonials, and an innovative 'McHugh TV' section, enhancing user engagement and experience.
What were the challenges?
ChatGPT said:
McHugh Estate Agents faced several digital challenges that hindered efficiency and customer experience. They manually updated property listings across multiple platforms, leading to errors and outdated content. Their outdated website was difficult to manage, lacked modern search tools, and didn’t reflect their brand. Additionally, poor SEO limited online visibility, while collaboration on content updates was slow and inconsistent.
What were the solutions?
Automating Property Listings
Integrated Property Hive CRM, enabling automatic synchronisation between McHugh’s website and major property portals with Live feeds ensured listings were always up to date, reducing manual work.
User-Friendly Website Builder
Redesigned the website using Elementor, allowing McHugh’s team to manage their own content without needing a developer. Also, provided access to an extensive template library, making it easy to update pages quickly.
Better User Experience for Visitors
Integrated customisable search filters, allowing clients to find properties based on location, price, and property type. Added interactive map search & draw-a-search features for a more intuitive experience.
SEO & Online Visibility
Optimised the website using SEO-friendly structures integrated with Property Hive, enhancing visibility on search engines. This strategic setup improved indexing, driving more organic traffic and attracting potential buyers and sellers.
Team Collaboration & Content Management
Introduced Elementor’s ‘Notes’ feature, allowing team members to collaborate on website updates. Enabled role-based permissions, ensuring only authorised staff could make critical changes.
Key Outcomes:
Streamlined Property Listings & Website Management
Automated live feeds eliminate manual updates across platforms, saving McHugh time while reducing errors. The team can now make instant website changes without relying on developers—cutting costs and improving agility.
Enhanced User Experience & Engagement
A mobile-friendly, professionally designed website paired with custom search filters and interactive map features makes it easier for visitors to find what they need—boosting engagement and lead generation.
Boosted Online Visibility & Team Efficiency
SEO optimisations and smart integrations have improved McHugh’s Google rankings and organic traffic. Internally, collaboration tools and content revision features help the team manage updates with greater efficiency and control.
Conclusion
By integrating Property Hive and Elementor, we transformed McHugh Estate Agents’ website into a powerful, self-managed platform that streamlines operations, enhances user experience, and drives business growth. To ensure robust security, we implemented two-factor authentication for admin accounts and configured role-based user permissions, protecting against unauthorised access and minimising the risk of accidental or malicious changes.
These measures help safeguard the integrity of the website and its data, positioning McHugh Estate Agents for continued success in the evolving property market with a secure and professional digital presence.
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